Category: Online Marketing

Another day, another online marketing tip – on this fine Friday morning we present you with the tenth instalment of our 12 Days of Online Marketing Tips blog series. For the past nine days we’ve been inspiring our blog readers to improve their digital marketing strategies by taking on board our tried-and-tested top tips.

If you weren’t here to read our other words of wisdom first of round, you can look below this post to find the links.

In the meantime, here’s our tip for day 10…

Optimise your web presence for local search

When it comes to search engine optimisation and your wider online marketing strategy, it’s best to think local. Here are three ways in which you can target your web presence at local customers:

1. Sign up for Google Places for Business

Registering your business on Google Places for Business is a fantastic way to help your customers find you. With a Google Places account, you can add your address, phone number, opening hours and other details. This information will then be used to enhance your company’s listing in Google Search and Maps results.

Take a look at these examples of how the information you provide will be used across Google:
Example of a Google Places listing in search results

Our Google Places listing in search results

Example of Google Places listing on Google Maps

De Facto Google Places listing in Google Maps results

Example of a Google Places listing in a Google Local page

Our local Google+ page using our Google Places for Business details

Sign up for Google Places for Business here (it’s free!)

2. Ensure your contact details are in a prominent position on your website

Research shows that more and more consumers use their smartphones to search for local business information while on the move. Because mobile screens are smaller than desktop monitors, it is more important than ever that your contact details are in a prominent position on your website.

A surprising number of businesses hide their telephone number and address on the ‘About’ or ‘Contact’ page or in the footer. Mobile internet connections are often slower, so consumers are  reluctant to click through or scroll down. Make it easier for consumers to get in touch by positioning this vital information at the very top of the page.

If you are proficient in HTML, you could even use the following ‘click to call’ code. When clicked, the phone enters the given phone number into the mobile’s dialpad.

If you don’t have one already, consider investing in a mobile optimised website.

3. Tag your town in social media updates

Promoting deals and discounts on social media sites such as Facebook and Twitter is a great way to gain the attention of your followers. Take this strategy one step further by using your town’s name as a hashtag in each update. For example, a seafood restaurant in Lowestoft could send out the following tweet:
2 for 1 on all mains 1/1-7/1 at Anchor Smokehouse in #Lowestoft – spread the word! #seafood #2for1 #deal

By using a local hashtag, your update will be included on the page for that hashtag as well as on your own feed.

Are you a local business? How does your digital marketing strategy target customers in your town or city? Share your secrets of success in the comment box below.

On Monday, we’ll be posting the penultimate instalment of our 12 Days of Online Marketing Tips blog series. We’ll reveal how you can use Twitter lists to filter your tweet feed. Don’t miss it!

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About the team behind this blog post
De Facto Software's Online Services team creates feature-rich websites and innovative apps for businesses in a variety of industries. Click the link to find out more about our online solutions.