Improve your digital marketing techniques into 2014 and beyond with our 12 Days of Online Marketing Tips blog series. This post forms our ninth instalment and shows how to optimise your marketing content for mobile internet connections by using Smushit, an image resizing tool.
To view other posts in this series, head to the Related Links
area below this post.
Optimise your campaigns for mobiles using Smushit
With a large proportion of the world’s Internet traffic coming from mobile devices rather than desktop browsers, it’s essential to optimise your online marketing strategies for mobiles
As mobile internet connections can be slower, you should ensure images
in email marketing newsletters, websites and social media are the smallest size possible to minimise page load time
Luckily, there is a free tool that makes this easy. Yahoo! provides an image converter
, which removes unnecessary bytes
from the file without changing their look or visual quality
To minimise the size of an image file using Smushit, follow the easy instructions
1.. Go to smushit.com and click on 'Uploader'. Click 'Choose File' to find the desired image on your computer.
2. The uploaded will automatically ‘smush’ the image for you and then it will tell you how much it managed to decrease the image’s byte size by. Click ‘Download Smushed Image’ to save a copy of the smushed image to your computer.
How much of your web traffic comes from mobile devices? Join the discussion by writing a comment below.
Don’t forget to pop by tomorrow for our next tip, which reveals how to optimise your web presence for local search.
About the team behind this blog post
De Facto Software's Online Services team creates feature-rich websites and innovative apps for businesses in a variety of industries. Click the link to find out more about our online solutions.