On the eighth day of Christmas, De Facto gives to you… your next online marketing tip! The eighth instalment of our blog series will shed some light on one of the most useful ways in which you can use Facebook Page Insights and increase user engagement.

To read our other nuggets of wisdom from this series, head to the Related Links area below this post.

Explore Facebook Page Insights to discover the best time to post

Facebook updated its analytics tool, Page Insights, back in October. The new version gives users access to lots of useful data – one of the main areas of particular interest being information regarding when a page’s followers are most often online.

Facebook provides data for both the average number of your fans who saw any posts on Facebook by day of the week and the average number who saw any posts on Facebook in an hour.

With access to this information, you can adjust your Facebook strategy to schedule your posts according to when your followers are most likely to be active.

To find the ‘When Your Fans Are Online’ data, follow these step-by-step instructions:
 

1. After logging in to your page, click Page Insights

   

2. Choose the ‘Posts’ tab

   

3. The chart at the top shows how Facebook usage differs between days of the most recent one-week period. Hover over a day to reveal what times throughout that day users were on Facebook

 
What tips do you have for making the most of Facebook Page Insights? Write a comment to submit your own.

The next instalment of our `12 Online Marketing Tips blog series will reveal how to optimise your content for mobiles by minimising the size of images using a special tool. Check back tomorrow to find out how!