Category: Online Marketing

It’s Friday, which can only mean one thing: it’s Day 5 of our 12 Days of Online Marketing Tips blog series! In this set of blog posts, we’ll be providing useful insights into how to make the most of online marketing opportunities – from social media to SEO, it’s all covered.

You’ll find links to our first three days of tips in the Related Links area below this post. In the meantime, take a look at today’s step to success.

Use Instagram’s hashtag functionality to hold photo contests

Unlike a lot of other social media platforms, where competitions are either banned or fall in the grey area, Instagram actively encourages businesses to use prizes as a way to increase brand awareness.

It’s straightforward enough to do: simply ask users to post a photo and include your chosen hashtag in order to enter.

For example, if your company is a fine wines specialist, why not ask your Instagram followers to photograph themselves with a glass of their favourite beverage (one of yours, of course) at the dinner table this Christmas?

Each picture posted will broadcast not only a photo of your product but also its attached hashtag, linking back to an entire feed of free product placement.

Walkers ran a similar campaign earlier this year to promote their new Deep Ridged crisps. For a chance to win an adventure holiday, users were asked to upload an ‘epic’ photo with the caption, “My #TwiceAsEpic entry for @walkers_crisps to win 1 of 10 EPIC adventures with Deep Ridged.”

The best entries were displayed on the brand’s Facebook page:
Walkers Deep Ridge Instagram Contest results on FacebookWalkers displayed a selection of entries for their Instagram contest on their Facebook page

How do you use Instagram to market your brand? Share your insights in the comments box below.

For more great online marketing advice, check back on Monday, when we’ll be posting our SEO keyword checklist. 

Need a helping hand with your social media strategy? Contact us.


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De Facto Software's Online Services team creates feature-rich websites and innovative apps for businesses in a variety of industries. Click the link to find out more about our online solutions.